Mature Product Marketing™
What are mature products?
America II defines mature products to include the following in the form of finished goods or wafer/die:
De-emphasized products
Older generation and/or older technology products you don't want to see in new designs. America II helps you lift the sales burden created by older generation products.
Aged date code products
Excellent quality devices that can be two or more years old based on your specific date code policies. America II markets aged products effectively regardless of date code.
Distributor stock rotations
Tired of the hassle and expense of dealing with stock rotations? Is your scrap policy only putting excess inventory in your way? America II offers semiconductor suppliers a turn-key stock rotation management and marketing program.
Slow-moving and non-performing inventory
Pockets of non-performing inventory in your factories or on the shelves of your customers and/or distributors around the world. America II centralizes these inventories to maximize the ability to market them.
End-of-life and obsolete products
Why lose your customer to a competitor at or near the end of the life cycle of your products? America II allows OEM and EMS customers to build out legacy systems while continuing to design-in next generation products.
Why are America II's Mature Product Marketing™ programs renowned in the industry?
We centralize the inventory. Consolidating your mature products into America II's inventory allows your customers to buy from one centralized inventory that our team of over 200 account representatives works around the world to market.
We focus on your ROI. America II's Mature Product Marketing™ partners benefit from a variety of proven revenue sharing and cash purchase models.
We facilitate your forecasting. America II conducts worldwide customer surveys for end-of-life evaluation and notification. These surveys gather information on your customers' post-production needs so you can better forecast demand.
Logistics expertise. With 270,000 square feet of ISO 9001:2000- and ANSI/ESD S20.20-certified warehousing, America II can receive up to 3,000 pallets of product at a time, with plenty of reserve capacity to meet any contingency.
Financial strength. America II is 5A2-rated by Dun & Bradstreet.
